Activating Venice with Social Good
Crowdsourcing Humanity Through a Community Pop-Up
Photo Credit: Jonathan Kho Ming Jun
Located in the heart of Venice, California, World Wide Mind is an experiential space designed to amplify marketing campaigns by directly interacting with consumers and immersing them into the brand. Through product launches, branded events, and sponsored art exhibitions, they have welcomed the likes of VIP clients Chanel, Lionsgate, Red Bull, Hallmark, and the Chase Group.
And in January of 2022, WWM shifted gears to help Tiny Elephant address the economic dichotomy prevalent across the city by donating the space for three days of social change. Why?
To force a cultural conversation on the state of the unhoused population in California.
In hosting the very first Community POPUP on Abbot Kinney — one of Los Angeles’ most affluent streets and sought-after destinations — we challenged residents, visitors, and passersby to zero-in on the growing humanitarian crisis on the West Coast and across the country.
An urgent call to solicit solutions, the POPUP included a 48-hour giveback marathon of donations, hygiene kit building stations, organic food collection and distribution, a private showing of Netflix’s Lead Me Home plus an intimate Q&A session with award-winning co-director Pedro Kos; and most notably, an art exhibition called Gallery of Voices: Crowdsourcing Humanity that put a spotlight on seven inspiring local nonprofit organizations helping our neighbors living without their basic needs being met.
This event has been a catalyst for ongoing humanitarian projects and key conversations throughout Los Angeles and has helped thousands since its launch.
To get involved, reach out to the TE Coordination Team: hi@tinyelephantstudios.com
Links—
The Community POPUP Pitch: Expansion Plan Coming Summer 2023
Photo Gallery: Moods & Vibes Captured by Bobby Quillard