Activating Venice with Social Good

Crowdsourcing Humanity Through a Community POPUP

January 2022, Tiny Elephant Case Study

🧠 View The POPUP Projects deck

📸 Click here to look through the photo gallery from Bobby Q

Located in the heart of Venice, California, World Wide Mind is an experiential space designed to amplify marketing campaigns by directly interacting with consumers. Hosting product launches, pop-ups, branded events, and sponsored art exhibitions, WWM has welcomed the likes of VIP clients Chanel, Lionsgate, Red Bull, Hallmark, and the Chase Group.

Addressing the economic dichotomy prevalent across the city, World Wide Mind generously donated the space for TE. Why? To force a cultural conversation on the state of the homeless population.

In hosting the very first Community POPUP Project on Abbot Kinney — one of Los Angeles’ most affluent streets and sought-after destinations — we challenged residents, visitors, and passersby to zero-in on the growing humanitarian crisis on the West Coast and across the country. An urgent call to solicit solutions, the POPUP Project included a 48-hour giveback marathon of donations, a private showing of Netflix’s Lead Me Home and intimate Q&A session with award-winning co-director Pedro Kos, and an artist exhibition called “Gallery of Voices: Crowdsourcing Humanity” to showcase inspiring local nonprofit organizations.

This event has been a catalyst for ongoing humanitarian projects and key conversations throughout Los Angeles and has helped thousands since its launch. 

Photo Credit: Jonathan Kho Ming Jun